Individual Written Assignments 2

MKTG 2430 MKTG 2430/3430 Individual Written Assignments 2 The Written Assignment paper is expected to be written in a style that is appropriate for a university essay assignment; it must not consist of bullet-point lists. The Written Assignment should include three main parts: 1. Introduction, 2. Body and 3. Conclusion. Each written assignment will be graded on the same 25-point rubric. Written instructions are as follows: Formatting · Maximum one page (8 ½ by 11), inclusive. · Printing double-spaced. · 1” (2.54 cm) margins (top, bottom, left and right). · Font Times Roman size 12.   · Header must include; Course Title MKTG 2430-0#, Student Name, Student Number, Assignment Title and Date. · Appropriate references are to be cited using a consistent and functional format. For example: Pandher, G.S. and R. R. Currie. (2013). “CEO Compensation: A Resource-Advantage & Stakeholder Bargaining Perspective.” Strategic Management Journal 34 (1) 22-41. Written Assignment: Define the concept of Target Marketing and give an example that shows a clear understanding and application. For evaluation criteria, see Grading Rubric. Submission of Written Assignments · Submit an electronic copy, through Moodle of the Written Assignment a the start of class on the due date as listed in Moodle). · Email Header must include; Course Title MKTG 2430-0#, Assignment Title and Date. Grading Rubric for Individual Written Assignments Student under Review ____________________________________________________ Total 25 5 3 1 0 Organization Information is very organized in a well-constructed paragraph or paragraphs. Information is organized in a well-constructed paragraph or paragraphs. Information is organized, but paragraph(s) are not well-constructed. The information appears to be disorganized. Quality of Information Information clearly relates to the topic. It includes details and/or examples. Information relates to the topic. It provides few supporting details and/or examples. Information partially relates to the topic. No details and/or examples are given. Information has little or nothing to do with the topic. Application of Learning Information presented shows a clear understanding and application of the marketing concept, principle, or model. Information presented shows the understanding and application of the marketing concept, principle, or model. Information presented shows a partial understanding and application of the marketing concept, principle, or model. Information presented shows little or no understanding and application of the marketing concept, principle, or model. Formatting and Submission No formatting and submission mistakes. Formatting and submission mistake(s). Mechanics and Referencing No grammatical, spelling or punctuation errors. References properly cited. Almost no grammatical, spelling or punctuation errors Several grammatical spelling or punctuation errors. Many grammatical, spelling, or punctuation errors. No references given or cited.