Individual Study of the Nature of Creativity and Innovation · Individual Essay - Analysis of personal and organisational styles and assessment of strategies for improvement, creative thinking and...

Analysis of personal and organisational styles and assessment of strategies for improvement, creative thinking and innovation
Executive Summary
The present paper is based on the importance of creativity and innovations that are required by a business organisation to sustain the market and gain competitive advantage. The study has been based on Toyota Motor Corp. and it has been found that the company is one of the best in the global automobile world in terms of innovation and creativity. This is seen in the history of the company and till date the company has created not only innovations in cars but also thought about the well being and help of different target market like the aged population.
Table of Contents
Introduction    4
Creativity and innovation    4
Difference between creativity and innovation    4
Where does creativity end and where does innovation starts    4
Can creativity and innovation sustain without each other    5
Examples of creative measures, organisation product and service    5
Creative and innovative organisation, corporate culture and product    7
Creative people and business    8
Theoretical understanding of creativity    8
Entrepreneurship, creativity and innovation    9
Should we try to find and hire creative geniuses    10
Should we reward creativity and innovation and if so how might we do that?    10
Personal reflection    11
References    13
Appendices    14
Introduction
The present study is based on the creativity and innovative strategies and methods that are applied by Toyota in making their exclusive range of cars. The history of the organisation is marked with innovative strategies and methods like in 1950 the company had introduced S- type, D-type and the P-type of engines of gasoline. Toyota Motor Corp. Is one of the most essential companies in the automotive world that overtook vehicle sales of General Motors Corp and Ford Motor Co (Toivonen, 2015).
Creativity and innovation
Creativity and innovation are the two most important aspects of a sustainable and long term business. It can be said in this regard that creativity and innovation is not only based on unique ideas must are also the essential perspective of increasing the number of customers. Customer satisfaction is the pivotal idea that is used in creativity or innovation.
Difference between creativity and innovation
It is said in academics that creativity is the ability to manufacture unique and new ideas and innovation is the incorporation of the creative ideas in business. In most cases creativity or unique ideas include the implementation of new solution, ideas, product or process. Creativity is the driving aspect that is found in innovation that helps in identifying aspects from different angles and perspectives.
Where does creativity end and where does innovation starts
There is a thin line that can be drawn in between innovation and creativity. However, it might be said that innovation is dependent on creativity. In case of creativity it is realised by the organisation that in order to stay in the market and satisfy the customers. Creativity in services and products is one of the key motives. Creativity creates attraction for the consumers to buy or use the product. Innovation is completely dependent on creativity. The thoughts of creating some unique are used by innovation to create differentiation of products that are not provided by any other competitive companies (Amabile & Pratt, 2016).
Can creativity and innovation sustain without each other
From the above analysis it can be said that creativity and innovation need each other to work. This can be further seen with the help of the ideas. This can be seen as a vicious circle in business. Creativity is the factor that helps in sustainable development in business and innovation creates the differentiation or diversification to gain the competitive advantage. Once, the rival companies come out with better strategies to attract and retain customers the innovations that were last made fail to create the impact on the customers. Hence, again creativity and creative thoughts are required in the market based on which the innovation is brought in (Noworol et al., 2017).
Examples of creative measures, organisation product and service
Toyota has been one of the creative and innovative companies in the automotive world which is seen with respect to the history of growth and development that it has shared in the history since its advent. In the year 1997 the mass production of a hybrid car “the Prius” was application of modern day advanced technology, innovation and growth through the Toyota Production System. Over the years the production and the supply chain of the company has been made innovative and effective to reach the customers successfully. However the six recent creative measures that have been taken by the company include the following developments:
1. Partner robot programme- this is one of the innovative methods of creating robots that have been invented under Human Support Robot (HSR). The support provided these robots include Medical and Welfare Support, Life Support, Mobility Support and Work Support. In case if injured hospital patients that robots are used to help in conditions such as rehabilitation (Toyota, 2019).
2. Kirobo in Space – this was created by Toyota Japan to help in space with the human recognition software to astronaut Kochi Wakata. This is was one of kind innovation where it was seen that in the year 2013, this was first robot ever to interact in the space (Toyota, 2019).
3. Integrated safety technology – in Toyota Corp there have been two major developments and creativity that...