Individual Proposal
Individual Proposal Guide MKF5955 The individual proposal is focused on the entry of a product or service into a selected country where the product/service is currently not available. Students need to use relevant knowledge from lecture and textbook for this assignment. In addition, students are expected to conduct solid research and collect information and data from various sources. Requirements: 1) Identify the product or service selected, including its firm and brand, that you plan to take into a new country. Note that the product or service cannot be currently available in the selected country. Students should select firms that do not have a global market presence (i.e. Do not select firms such as Apple, Toyota, McDonald’s, Huawei, etc.). 2) Using marketing-based reasoning, explain your choice of product/service to the chosen country. Select and justify your choice of market entry mode. 3) Analyze the selected country’s broad environment. Out of the six (demographic, natural, economic, technological, socio-cultural, and political-legal) major forces, analyze three forces that are most relevant to your selected product/service. 4) According to the bases for segmenting consumer markets, explain how the selected firm should segment this country’s market and identify the segments it should target. 5) Analyze this firm in the selected country by doing a SWOT analysis. You may use tables, charts and diagrams if needed. These should appear as appendices in your report. Title and label them in accordance with the suggestions in the University’s Q Manual. Learn how to cite and reference at: https://www.monash.edu/rlo/research-writing-assignments/referencing-and-academic-integrity/citing-and-referencing This proposal is a business report prepared for the CEO of your chosen company. Content of Individual Proposal · Title page (include your full name, student identification number, workshop time and day) · Table of Content · 1. Executive summary (10 marks) · 2.1 Product or service selected, company/brand details (5 marks) · 2.2 Country selected and market entry strategy (5 marks) · 3.1 Analysis of the country’s broad environment (three major forces) (15 marks) · 3.2 Market segmentation and target market (15 marks) · 4.1 Internal analysis of the firm in the selected country (Strengths and Weaknesses) (20 marks) · 4.2 External analysis of the firm in the selected country (Opportunities and Threats) (20 marks) · 5. Conclusion (10 marks) · References · Appendices (if any) Your report must include all the above sections. The headings should be used in the table of content and in the text. Maximum 1500 words, excluding title page, table of content, references, and appendices. Individual Proposal Guide MKF5955 The individual proposal is focused on the entry of a product or service into a selected country where the product/service is currently not available. Students need to use relevant knowledge from lecture and textbook for this assignment. In addition, students are expected to conduct solid research and collect information and data from various sources. Requirements: 1) Identify the product or service selected, including its firm and brand, that you plan to take into a new country. Note that the product or service cannot be currently available in the selected country. Students should select firms that do not have a global market presence (i.e. Do not select firms such as Apple, Toyota, McDonald’s, Huawei, etc.). 2) Using marketing-based reasoning, explain your choice of product/service to the chosen country. Select and justify your choice of market entry mode. 3) Analyze the selected country’s broad environment. Out of the six (demographic, natural, economic, technological, socio-cultural, and political-legal) major forces, analyze three forces that are most relevant to your selected product/service. 4) According to the bases for segmenting consumer markets, explain how the selected firm should segment this country’s market and identify the segments it should target. 5) Analyze this firm in the selected country by doing a SWOT analysis. You may use tables, charts and diagrams if needed. These should appear as appendices in your report. Title and label them in accordance with the suggestions in the University’s Q Manual. Learn how to cite and reference at: https://www.monash.edu/rlo/research-writing-assignments/referencing-and-academic-integrity/citing-and-referencing This proposal is a business report prepared for the CEO of your chosen company. Content of Individual Proposal · Title page (include your full name, student identification number, workshop time and day) · Table of Content · 1. Executive summary (10 marks) · 2.1 Product or service selected, company/brand details (5 marks) · 2.2 Country selected and market entry strategy (5 marks) · 3.1 Analysis of the country’s broad environment (three major forces) (15 marks) · 3.2 Market segmentation and target market (15 marks) · 4.1 Internal analysis of the firm in the selected country (Strengths and Weaknesses) (20 marks) · 4.2 External analysis of the firm in the selected country (Opportunities and Threats) (20 marks) · 5. Conclusion (10 marks) · References · Appendices (if any) Your report must include all the above sections. The headings should be used in the table of content and in the text. Maximum 1500 words, excluding title page, table of content, references, and appendices.