Individual Assignment
Unit: MGT306 – Strategic Management
Submission Date:
5.00 pm, Friday, Week 6
Total Marks:
The assignment is worth 20% of the total unit marks.
Instructions:
1. Students are required to cover all stated requirements.
2. Your answer must be submitted via Turnitin.
3. You need to support your answers with appropriate Harvard or APA style references.
4. The Business plan should not be more than 2,000 words, excluding table of contents, references and cover sheet.
5. Only include information in your appendixes that has been directly referred to in the body of your document.
Assignment Task
Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings
Executive Summary
Business Environment
Vision, Mission and goals
Products and services
Business, organisation and finance structures
Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
Premises, plant and equipment
Information systems and telecommunications
Intellectual property, licences and memberships Insurances
Goals, milestones, strategies
Goals and milestones
Marketing
Sales
Customer management and retention
Pricing
Suitable business strategy
Business competition
The industry
Target market
Market competition
Influence of Five forces
Financial forecasts
Set-up costs
Profit and loss forecast
Cash flow forecast
Balance sheet forecast
Break-even analysis
You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.
The following guidelines are to assist you with presentation and layout:
• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
• Use Arial, Calibri, or Tahoma, 12 pt font
• Double spacing
• Double justification of text
• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number
If you have any questions about the assignment, ask your lecturer, or email [email protected]
Ian Dunbar, March 2017
MGT306 Individual Assignment Rubric
Individual Assignment – Strategic Management
Due Week 6
Value: 20 percent of final marks
|
Fail (0-49)
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Pass (50-64)
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Credit (65-74)
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Distinction (75-84)
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High Distinction (85-100)
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Total
|
|
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Clear
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purpose
|
|
|
|
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Appropriate
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use of
|
Student presents
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Lack of focus
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with and context.
|
|
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structure.
|
Information
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information in
|
Student
|
presents no purpose or
|
|
|
Weak
|
paragraph
|
is presented in a logical,
|
logical logical,
|
structure information in
|
|
|
Organisation/
|
|
context. structure.
|
Good sequence
|
that clearly which
|
|
|
|
|
audience can
|
interesting and
|
entertaining
|
|
Structure
Inappropriately use of headings addresses the follow
with some structure which audience
structured.
0-and subquestions asked. additional interest can follow.
21.25-25marks
12.25 marksheadings.
12.5-
16.25-18.5 marks
18.75-21 marks
16 marks
|
/25
|
Limited grasp of
Clear and Inaccurate use of Strategic
Accurate but limited competent use of
SubjectStrategic Management Especially skilful
use of Strategic Strategic
Knowledge andManagement concepts. identification and analysis of
Management concepts. Management
use ofconcepts. Lack of Assertions exist Strategic Management
Developed and concepts.
Strategicassertions, but are not concepts. Fully developed supported Developed and
Management
development supported or and supported assertions.assumptions. supportedconceptsand/or support. developed
21.25-25marks
16.25-18.5 marksassumptions.
0-12.25 marksadequately.
18.75-21 marks
12.5-16 marks
|
/25
|
Most of the work is
Some of the task All of the work is
related to the Topic but
Focus onis related to the related to the Topic The entire work is related to No attempt to link occasionally wanders
Assigned TopicTopic but a and the reader the Topic and challengesassessment task to off into other unrelated
(answered thereader does not learns something the reader with new the Topic. areas.
The reader can
questionlearn much about more about the insights.
|
/25
|
0-12.25 marksstill learn somethingasked)the Topic. Topic.
21.25-25marksabout the Topic.
12.5-16 marks
18.75-21 marks
16.25-18.5 marks
|
|
Some research
Evidence of wide
No evidence of and additional Evidence of research Evidence ofreading/research andadditional research references and reading with some research and
inclusion of quality or reading. although poor quality references reading with
some
Research andreferences (including
Students work has quality or not mostly related to the quality references allReferencingacademic references)spelling and related to the Topic. Some spelling related to the Topic.
and Mechanicsrelated to the Topic. Nogrammatical Topic. Spelling and grammatical Some errors with
and Languagespelling or grammaticalerrors. Poor and grammatical errors. Some errors spelling/grammar or errors. Referencing is referencing. errors. Limited with referencing. referencing.appropriate.
0-12.25 marks
referencing.
16.25-18.5 marks
18.75-21 marks
21.25-25marks
12.5-16 marks
|
/25
|
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Total Points:
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/100
|
|
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|
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/20
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