Individual Assignment Requirements Assessment Criteria Suggested word limit: 1000 words (±10%)...

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Individual Assignment Requirements Assessment Criteria Suggested word limit: 1000 words (±10%) Component Weighting: 20% Due Date: 5pm Friday Week 6 Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through 'Assignments and due dates' menu Important Please note: 1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this. 2. Failure to upload the correct document to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment. 3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension. Assessment Description For weeks 3, 4 and 5, e-Learning materials have been uploaded to Blackboard (see 'E-learning Activities' menu for these weekly activities) for review and application. Choose two examples of organisations that are widely regarded as excellent in their industry (DO NOT use any of the organisations discussed in the online clips provided as your selected examples). Based on the online clips and the theories they cover, identify the source(s) of each individual organisation’s excellence in turn, paying particular attention to the roles of the various theories in achieving that excellence. HI6006 Competitive Strategy - Trimester 2 2017 2 Recommended Structure For each organisation (500 words per organisation), prepare 2 paragraphs: Paragraph 1: A brief description of the organisation, justification for why you have selected it and why it is perceived as being excellent in its field (100 words). Paragraph 2: A description of how this organisation has achieved its current standing in the market by applying the theory(ies) discussed in the online clips (400 words) Assessment Guidelines Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked. You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).

David · Accepted Answer

Organization 1: KFC
1. Brief description of the organization, justification for why you have selected it and why it is perceived as being excellent in its field 
KFC is very popular American chain of fast food restaurants which is owned by the YUM brand that owns other famous brands like Taco Bell, Pizza hut chains. It has been selected as it is the largest fast food restaurant after McDonalds in terms of sales and present globally. It is perceived excellent due to its quality products especially chicken which is juicy from inside and crunchy from outside and Liked by people across the world. Also, in this fast paced world, people like to have their meals quickly and KFC provides fast food immediately. 
2. Description of how this organization has achieved its current standing in the market by applying the theory(ies) discussed in the online clips 
KFC was founded in 1952 and as of data, it has more than 20,000 outlets in around 123 countries and among one of the most liked food in the world. KFC faced many up and downs in its globalization journey initially however once it is acquired by the YUM brands, its expanded aggressively. Let us evaluate the global strategy of the KFC.
KFC has adopted the combination of adaptation and aggregation as part of its global strategy. KFC has keep the portfolio of its core products like Zinger burger uniform across all the stores however added other products in different outlets as demanded by the localization. In China, it offers egg custard, trees fungus salad, dragon twister and many more (Witkowski, Ma, & Xheng, 2003). Sauces are also used different in different countries. In India, which is largely dominated by vegetarian people, KFC added vegetarian items in its Menu. It offers Vegetarian burger Cheese roll and many other products. Even it has produced egg free mayonnaise in India.  It also added chicken curry and rice dishes which is most liked by the Indian people. From France to Australia, it has almost made slight changes in its menu to include food that is liked by the local people along with the core products. Apart from it, it has also used aggregation and leveraged economies of scale.

Individual Assignment Requirements Assessment Criteria Suggested word limit: 1000 words (±10%) Component Weighting: 20% Due Date: 5pm Friday Week 6 Submission format: Soft copy of a Word.docx to be...

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