Increasingly, the “social marketing” skills and public relations community- and relationship building efforts of practitioners will need to reach “markets” and publics worldwide with messages that do...

Increasingly, the “social marketing” skills and public relations community- and relationship building efforts of practitioners will need to reach “markets” and publics worldwide with messages that do far more than support the sale of products and services, many of which a majority of the world’s population may not be able to afford and some of which may be harmful to them and to society worldwide and its global ecology.