Publicity – Press Release Why publicise research? nd Due date – 22 September, 5PM – submit through Turnitin Lay summary of your research plan – aimed at general public. Maximum 150 words. Include one “eye-catching image” to draw the reader in.Publicity – Press Release http://www.latrobe.edu.au/newsPress Release Tips / Instructions Why publicise research? • Include a clear and relatable title that would inspire public interest in your project. • Avoid scientific jargon – your audience will not understand the names of chemicals, pathways, proteins or technical equipment. • Include a picture – do not use a technical scientific image, but something eye catching and relevant to your project. • Check the marking rubric to see where your marks will come from • Use feedback to improve it for the ‘Lay Summary’ part of your final assignment. nd Due date – 22 September, 5PM – submit through Turnitin
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