In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is...

Evaluate the company’s current financial plan
By the virtue of this assignment, I have performed extensive and exclusive analysis on the organisation - J.C. Penny. The company was established in 1902 with its very first store opened in the Kemmere. It grew as famous household name and became primary national shopping exclusive anchors in many cities in USA. However, the company is struggling with financial loss and spent the last decade with structural changes with different CEOs. As per the reports, once a most-popular retailer is been unprofitable since 2010 with massive losses of around $4.5 billion. Company had filed for protection from bankruptcy and safeguard the interest for stakeholders J.C. Penny is an apparel and merchandise outlet that become a sensation with its clothing selections, fashion trends and customer schemes.
Majority of the customers for this organisation is younger and mid-level. J.C. Penny offered many clothes as well as shoes which were affordable shoe and clothes collection that are bundled together to deliver better service to the customers. However, with emergence of technology and penetration of internet to the deepest level which has propelled many new click and mortar companies to develop. With new start-up coming up and creeping in the market, J.C. Penny has not only lost market share but also customers now prefer to shop from J.C. Penny than any other store.
Because of intense competition that is emerging from all the directions, J.C. Penny as an organisation has faced tremendous disadvantage in the market relative to other players in the market. Therefore, there is a massive responsibility for the company to turnaround their business strategy as well as the financial situations. By the virtue of this assignment, I have shared by analysis for the company, finding from the research as well as sharing my recommendations for attaining the sustainable competitive advantage in the marketplace in order to enhance the financial performance.
Business Strategies - Differentiation and Competitive Advantage
It is evident from the data that many stores of J.C. Penny have been closed and shut-down in order to reduce the expenses and balance out the profits. Also, there is a window during which customer are required to be approached and engaged so that they keep coming to the...