In what instances, if any, is it acceptable to break the direct marketing ‘rules’ of collective wisdom gathered in this chapter? You have been asked to put together a creative execution of a...

In what instances, if any, is it acceptable to break the direct marketing ‘rules’ of collective wisdom gathered in this chapter?

You have been asked to put together a creative execution of a direct-response ad for Stilton

blue cheese, a relatively expensive cheese sometimes eaten on special occasions. Explain how

you would approach the problem and what creative factors you would take into account.