In what circumstances are positive-affect messages usually effective? Negative-affect appeals? Think of as many examples as you can. Which type of appeal do you typically prefer, and why? Explain the...

In what circumstances are positive-affect messages usually effective? Negative-affect appeals? Think of as many examples as you can. Which type of appeal do you typically prefer, and why?

Explain the extended parallel process model as it relates to negative-affect appeals. Give an example from your own experience.