In this essay you should address the following: Definition of goodwill, distinguishing between purchased goodwill and internally generated goodwill Arguments proposed for and against considering...

In this essay you should address the following:

1. 
   

   Definition of goodwill, distinguishing between purchased goodwill and internally generated goodwill

   
   


2. 
   

   Arguments proposed for and against considering goodwill an asset

   
   


3. 
   

   Arguments proposed for and against amortisation of goodwill

   
   


4. 
   

   Your conclusion about which side of both debates you agree with

   
   


5. 
   

   Recommendation on how the issue can be resolved.