In this book, UCLA anthropologist Yunxiang Yan describes how this globalization of McDonald’s has emerged in China. Since McDonald’s moved in as the iconic symbol of American culture and globalization...

In this book, UCLA anthropologist Yunxiang Yan describes how this globalization of McDonald’s has emerged in China. Since McDonald’s moved in as the iconic symbol of American culture and globalization in Beijing during the 1990s, it has been attractive to Chinese citizens not only because of its food, but also because of the ability of the citizens to consume popular cultural values stemming from the United States.