In this assessment, you will form an argument to express a point of view and support it with evidence. The issue and supporting evidence for your argument should be based on the materials used in...

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BUSINESS ISSUE: SOCIAL MEDIA AND BUSINESS
Table of Contents
Introduction    3
Discussion    3
Conclusion    4
References    5
Introduction
Social media nowadays playing a vital role in business scenarios by enabling communication with customers. A number of social media platforms offering a significant amount of features to deliver better communication experience between customers and business. This study will critically evaluate five academic journals based on the impact of social media in business process.
Discussion
A study by Benderly (2014) identifies that along with traditional marketing approaches social media is also covering several parts of a business process. Social media platforms are not only a sale support system but also enables businesses to generate new customers through marketing activities. Another study by Vukanovic (2011) identified that, in order to build public relation, it is mandatory for organizations to form their own social media account. Social media sites like Twitter, Facebook are some mediums that help organizations to reach their customers at the fastest...