In this assessment, you will both write a report based on the following case study and then present an oral presentation either during the lecture or tutorial. You will be assigned into a group of...

Running head: Intercultural Communication
Intercultural Communication
Intercultural Communication
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Contents
1.    Introduction    3
a. Significance of effective intercultural communication    3
b. Identify the purpose of the report    5
c. Structure of the report    5
3. Analysis of the current situation    6
a.    Different cultural values and etiquette    6
b.    Direct versus indirect styles of communication    9
c. Different cultural norms of decision making    10
4. Conclusion    12
5. Recommendations    14
a. Recommendation one    15
b. Recommendation two    15
c. Recommendation three    16
6. References    16
1. Introduction
a. Significance of effective intercultural communication
Intercultural communication skills are the skills that are needed to communicate and to share information with different people with different cultures as well as social groups. Although language skills might be a significant part of cross-cultural communication, they are by no means the only needs or requirements Yuan Wang, K., & Clegg, S. (2002). Intercultural communication demands to understand diverse cultures with different customs, social customs, standards, and even modes of thinking. Finally, good cross-cultural communication skills need to be willing to accept these differences and adapt to them. In business transactions, trust and interpersonal relationships are more important than expected. The world is made up of different countries. Every country has its own unique culture. People from different countries have different beliefs and different customs. But as globalization increases, the world becomes smaller and smaller. Different people from different countries began to live together. Therefore, in order to communicate better with different people, it is necessary to respect and understand different cultures Vlasov, P., & Kiseleva, A. (2016). Effective cross-cultural communication is a fundamental skill for everyone working in different countries and continents, including those professionals or employees working for the multinational companies at home and abroad (foreigners). Avoiding misunderstandings and even offenses are crucial for everyone working with individuals from different cultures. Those who learn language often encounter cross-cultural communication problems. Policymakers and scholars agree that with rapid globalization and different cultures, the increasing integration of codes of conduct and business practices enhanced cross-cultural communication and enhanced cross-cultural harmony have become more important. The free flow of goods, services, capital, ideas, and the information across borders means that nowadays several employees in the workplace belongs to non-English speaking countries, which means the significance of cross-cultural communication Rieskamp, J. (2017).

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If given proper attention to the role of cross-cultural communication in the global economy can prove to be a most powerful force for positive economic results and outcomes. When the importance of cross-cultural communication is viewed from the perspective of employees in the new era, its importance will multiply; as work-related tasks slowly extend to international regions, employees of the new era need good communication skills, and they have to learn to appreciate multicultural differences brought about by the increasingly diverse workforce in the organization Rajkovič, V. (2011). Transnational organizations should never underestimate the importance of cross-cultural communication, for example, employment from increasingly diverse and multicultural workforces. These multinational companies need to go beyond their already established scope of work, focus on the international markets through an understanding of the cross-cultural differences, and moreover understand that there are different cognitive models.
b. Identify the purpose of the report
BeautyProi1s an Australian multinational company that makes and distributes organic cosmetics both within Australia and overseas. The head office is based in Brisbane, Australia. As the country manager for China upon the arrival in China, I noticed that the organization is facing several intercultural communication challenges Oetzel, J., McDermott, V., Torres, A., & Sanchez, C. (2012). The three intercultural challenges are based upon different cultural values and etiquette, direct versus indirect styles of communication, and different cultural norms of decision making in conjunction with two other China-based Australian managers, this study includes an academic research in order to understand these problems and come up with logical and practical recommendations. This report is for the CEO and executive group which discusses these problems and provides recommendations to solve these problems.
c. Structure of the report
This report includes significance of intercultural communication, analysis of the current situation of the company and then discusses the intercultural communication challenges organization is facing. Finally, some recommendations are discussed for the organization which answers what should be done, who should do it, and how will the success or failure of the recommendations be measured Lawless, B. (2016).
3. Analysis of the current situation
a. Different cultural values and etiquette
Communication etiquette: On countless occasions, the youth have done treachery to hit their message before taking the second view. Written communications have become a major challenge for today's exposure to China's organizations and it has been alleged that every company uses email as the primary source of communication. For a generation that is used to write "k" instead of "kicks", formal e-mailing is a bit of a challenge. In the millennium, when emailing their colleagues, they become disenchanted, often becoming very frustrated or unpleasant. In addition, speaking face-to-face, the body language speaks to many people, it is very unreasonable, and you can understand the rest to be lazy or detached Ke, D. (2017).
Different Attitudes for Conflict: Some cultures consider a fight as good, while others prevent it from doing something. The struggle in the organization is not usually useful, But people are generally encouraged to deal so that they can be direct conflicts. In fact, the way to work in whatever problems usually corresponds with the recommendations. In the organization, an open dispute is considered shameful or frustrating; as a rule, the differences work quietly. A written campaign can be a happy way to solve the conflict Huelss, H. (2017).
However, after the basic establishment, cultural challenges really start. Many of these challenges are under the surface and therefore it is more difficult to follow them. For example, if an organization is very time-sensitive and has an important role in timely planning, timetable, and meetings, then this institution may be frustrated at working with another culture, Experiences are valued and more fatal approaches for the future. In this example, the expectation of the set is a key Ganesh, S. (2011). Explaining why a time constraint is important and what consequences could be felt as a result of a missed deadline may help both cultures understand one another. Defining terms with more clarity can help. Whereas it may seem to employee that stating something is urgent is straightforward, it may be interpreted differently across cultures. For example, one culture may instantly drop what they are doing to attend to the urgent matter; another culture may finish the task in process and then prioritise the urgent matter to be addressed next; while a third culture may consult their diary for the next free slot Bertolin, C., & Loli, A. (2018).
Cultural miscommunication: Similar examples of potential cultural miscommunication abound, where certain behaviours may be judged differently across cultures. For example, is answering a mobile telephone during a business meeting acceptable or rude?;  is it ok to be spoken to differently depending on employee’s job title, age, gender, etc.?; why do some people seem to get away with obviously and publicly breaking the rules when others are punished over the violation of a technicality of the same rules? All of these are examples of behaviours where cultural norms, values and behaviour may be interpreted differently amongst different groups of people Amory, M. (2016).
Use of language: The use of language can also lead to many cultural misconceptions, even if all parties speak the same language. The challenge is wide. Choosing harmless words in one culture may lead to attacks in another...