In theory, scenario analysis is a process of analyzing future events by considering alternative possible outcomes. Thus, scenario analysis, which is one of the main forms of projection, does not try...

In theory, scenario analysis is a process of analyzing future events by considering alternative possible outcomes. Thus, scenario analysis, which is one of the main forms of projection, does not try to show one exact picture of the future. Instead, it presents several alternative future developments.

managers must envision different scenarios on the scale and scope of globalization.

Doing so prepares international managers to develop the knowledge, skills, abilities needed to deal with ongoing changes in the global business environment.

With this in mind, executives that envsion expanding globalization as inevitable often point to the fact that that technical advances in transportation and communication are pervasive, that consumers demand the best products for the best prices regardless of their country of origin, and that MNEs are so powerful they can pressure governments to further reduce restrictions on trade and investment.