In the study by Branscum and Kaye, college students implemented an afterschool healthy eating program and served as role models for elementary school children. For example, college students performed...

Extracted text: In the study by Branscum and Kaye, college students implemented an afterschool healthy eating program and served as role models for elementary school children. For example, college students performed a number of targeted/desired behaviors – i.e. served and 'ate raw fruits and vegetables as snacks' when delivering the program to the elementary school children. Using social cognitive theory this 'change strategy' (using credible role models who perform the targeted or desired behavior) is an example of what concept: O Reinforcements O Observational learning O Reciprocal determinism O Self-efficacy