In the SciTools example, suppose that we make two changes: all references to $115,000 change to $110,000, and all references to $125,000 change to $130,000. Rework the EMV calculations and the...

In the SciTools example, suppose that we make two changes: all references to $115,000 change to $110,000, and all references to $125,000 change to $130,000. Rework the EMV calculations and the decision tree. What is the best decision and its corresponding EMV?

The discussion at the beginning of Section 8.8 mentions Claritas. If you were in the direct-mail business, how would you use the information sold by Claritas to improve your profitability?