In the Preview for this chapter, we described a study in which women rated jobs advertised with masculine wording as less appealing than jobs advertised with feminine wording. The study obtained two...

In the Preview for this chapter, we described a study in which women rated jobs advertised with masculine wording as less appealing than jobs advertised with feminine wording. The study obtained two scores for each woman: a rating for the masculine-worded job and a rating for the feminine-worded job. Which statistical procedure should be used to evaluate the significance of the mean difference between the two groups of rating scores?