In the post-merger scenario of Gillette and P&G, the distribution network of both the companies was merged and revamped. Accordingly the logistics programme to serve a new distribution structure was...

In the post-merger scenario of Gillette and P&G, the distribution network of both the companies was merged and revamped. Accordingly the logistics programme to serve a new distribution structure was also evolved. Find out the major considerations for optimization of distribution network and also study the logistics strategy to support the ‘merged’ distribution network.