In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most...

In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally viewed CSR-committed companies like Ben & Jerry’s and The Body Shop as eccentric, left-wing hippie outfits. Do you believe CSR is important and if so, how should it be measured?