In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the...

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In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona. In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona). You will receive instructor feedback on this milestone, revise your work, and add it to your project submission. Prompt Complete the Module Five Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu. Specifically, you must address the following rubric criteria: · Recent Change in the Marketplace: Describe how one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) has affected distribution of products. · Distribution Channel: Recommend one potential distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent/broker) for your chosen product, and explain why it is appropriate given your product and persona. (Use the persona you developed in the Module Two milestone with revisions based on instructor feedback.) Guidelines for Submission Download your completed Module Five Milestone Worksheet from Soomo and submit it as a Word document. Sources should be cited according to APA style.
Answered 7 days AfterMar 28, 2023

Answer To: In the Module Two milestone, you selected a product and developed a persona that reflects your...

Ankita answered on Apr 04 2023
35 Votes
Market Analysis                 2
MARKET ANALYSIS
Market Analysis-Introductio
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Market analysis as the word itself says is the analysis of the market. It helps in projecting the success one can achieve when a brand or a product is introduced in the market. It includes quantitative data such as the number of customers that the market wants to serve, price that the consumers are ready to pay, revenue projections and qualitative aspects such as motive of buying, desires etc. In market analysis recent changes in the marketplace is also studied so that the business can cater as per the recent changes and fulfill the demand of the customer accordingly.
Recent changes in the marketplace
There has been a rapid change in the market place due to number of factors for e.g. technology upgradation, change in the preference of the customer, social responsibility e.tc. Due to globalization competition in increasing which embarks the entrance of the foreign brands due to which the businesses need to work hard and do their best to satisfy the customer. These changes provide both opportunities and challenges to the businesses. Here we will discuss one such change in the market place i.e., online shopping. The concept of online shopping has increased these days. Sale...
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