In the mobile telephony service supply chain, companies like Reliance, Vodaphone, Tata, etc., enter into strategic alliances to gain competitive advantages. Take up any company and study the nature of...

In the mobile telephony service supply chain, companies like Reliance, Vodaphone, Tata, etc., enter into strategic alliances to gain competitive advantages. Take up any company and study the nature of alliance and how they leverage it to competitive advantage.