In the June 1976 issue of the Journal of Advertising Research,
in an article by J. F. Dash, L. G. Schiffman, and Conrad Berenson
entitled "Information Search and Store Choice," the following
data concerning customers at a speciality store and a department
store are reported.
Does the assertion that "customers shopping at the specialty
store are more knowledgeable about audio equipment" appear to
be justified? Use a = 0.05.
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