In the first year,Buon Uomo’s net sales were $500,000, operating expenses were at 42%, and the profit was 5%. Mr. Ptolemy was pleased with his venture. The second year, sales grew to $540,000, and his operating profit increased to 5.5%, with expenses totaling $226,800. He felt he was moving in the right direction.
Now, his goal is to increase sales by 7% next year (which is the third year), with expenses estimated to reach 42.5% while maintaining the 5.5% operating profit. In addition, Mr. Ptolemy predicts that there will be an opening of a new mini-mall near his trading area. Therefore, as he does his projections for the fourth year, he recognizes that the increased competition could decrease the rate of sales growth to 6%, yet he wishes to maintain a 5.5% operating profit and decrease expenses to 42%.
ASSIGNMENT:
Year 1
Year 2
Year 3
Year 4
$
%
Net sales
$500,000.00
100.00%
540,000.00
577,800.00
612,468.00
Cost of goods
265,000.00
Gross margin
235,000.00
Operating expenses
210,000.00
Operating profit
25,000.00
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