In studies conducted by Stanley Milgram (1974), up to 65% of participants administered what they thought were near-lethal shocks to another subject. (In fact, no real shocks were administered.) (c)...

In studies conducted by Stanley Milgram (1974), up to 65% of participants administered what they thought were near-lethal shocks to another subject. (In fact, no real shocks were administered.)

(c) Rewarding people for doing something they enjoy will typically make them like that activity less in the future (e.g., Lepper, 1995, 1996; Lepper, Greene, & Nisbett, 1973).