In Stage One of Advertising and IBP Research, companies and do bothdevelopmental advertising and IBP research. The text and lessondiscuss multiple methods including Design Thinking,...

In Stage One of Advertising and IBP Research, companies and do both developmental advertising and IBP research. The text and lesson discuss multiple methods including Design Thinking, Audience Profiling, Projective Techniques, Field Work and more. For a company creating a campaign for a new cell phone to challenge the iPhone, which methods might you use in your research and development?