In short, the consumer who does not buy face to face may lack important information, which they may otherwise have easy access to if they were buying face to face. Article 6 of the Consumer Rights...

In short, the consumer who does not buy face to face may lack important information, which they may otherwise have easy access to if they were buying face to face. Article 6 of the Consumer Rights Directive requires inter alia for the seller to identify themselves and an address must be provided if the goods are to be paid for in advance.