In return, the charity may get help with its own donor recruitment, or direct donations may be made by the partner. A paper by Saxton (1996) on charity fundraising strategies outlined the primary...

In return, the charity may get help with its own donor recruitment, or direct donations may be made by the partner. A paper by Saxton (1996) on charity fundraising strategies outlined the primary choices taken by the larger charities. He detailed the following five choices: