In response to this letter, R. G. S. Anderson, Colgate’s director of corporate development, replied, “No plans exist or are being contemplated that would extend marketing and sales efforts for the...

In response to this letter, R. G. S. Anderson, Colgate’s director of corporate development, replied, “No plans exist or are being contemplated that would extend marketing and sales efforts for the product in Colgate subsidiaries elsewhere or beyond this Far East area.” Anderson then went on to explain that Darkie’s founder was imitating Al Jolson and that in the Chinese view, imitation was the “highest form of flattery.” The ICCR then informed Colgate that if the logo was not changed, the organization would create a media frenzy and help various civil rights action groups in a possible boycott.