In recent years in the brewing industry, a couple of large firms that have historically had most of the beer sales (Anheuser-Busch and Miller) have faced competition from many small “micro” brands. In...

In recent years in the brewing industry, a couple of

large firms that have historically had most of the

beer sales (Anheuser-Busch and Miller) have

faced competition from many small “micro”

brands. In terms of the continuum of competition,

how would you explain this change?