In pairs or individually (no groups of three!), students will examine a sport marketing exemplar of their choice that has emerged over the past year or two. The exemplar (i.e. a great example of sport...

In pairs or individually (no groups of three!), students will examine a sport marketing exemplar of their choice that has emerged over the past year or two. The exemplar (i.e. a great example of sport marketing) can be centred on a professional sport organisation (i.e. the NBA), a community sport organisation (i.e. ParkRun), or a sport stakeholder / sponsor (i.e. Fox Sports or Nike). In the case of an organisation like Nike the exemplar should focus on a recent campaign or sponsorship strategy not the whole history of Nike’s brand strategy.

A one-page abstract of no more than 500 words (not including the reference list or in text references), must be submitted via Turnitin on August 6 (by 11am) and will be worth 15 marks (no hard copy submission is required). The presentations will be conducted over Weeks 8-10 and will be worth 10 marks. Each presentation should be no longer than 3 minutes and contain no more than 3 slides (this applies to both individual and pair presentations). The project criteria can be found on the second page of this document.

At least 5 references should be cited in the written abstract. A brief review of two journal articles that are relevant to understanding the selected exemplar should be included early in the abstract. For instance, approximately 200 words of the total 500 words should be used for this brief review. It is highly recommended (hint: bonus marks!) that these two articles should be sourced from any of the following academic sport management journals:
Journal of Sport Management (JSM), Sport Management Review (SMR), European Sport Management Quarterly (ESMQ), and Sport Marketing Quarterly (SMQ).