In order to recruit and keep top staff, several businesses are increasingly relying on soft incentives (such as free or low-cost childcare, gym memberships, massages, and restaurant discounts). In...

In order to recruit and keep top staff, several businesses are increasingly relying on soft incentives (such as free or low-cost childcare, gym memberships, massages, and restaurant discounts). In addition to receiving free lunch and dinner, Google employees are entitled to a number of other benefits. When it comes to different types of employee incentives, what are the advantages and disadvantages for both employers and employees? Would you be more interested in working for that company if you were aware of the intangible benefits it has to offer? What is the underlying cause of this? Another alternative is to employ gamification (the use of points, rewards, and other game-like incentives).