In many companies, there is little trust and collaboration between their marketing departments and sales forces. Some salespeople believe that marketing costs money without generating enough leads to...

In many companies, there is little trust and collaboration between their marketing departments and sales forces. Some salespeople believe that marketing costs money without generating enough leads to cover the costs; some marketing managers believe salespeople are overpaid and want all the credit for any sale, in spite of what marketing has done. What effect would such conflict have on the firm’s alignment?