In international marketing, many B2C firms find that to effectively compete in a new country. They feel that the product and advertising must be changed due to legal, cultural or environmental reasons...

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Extracted text: In international marketing, many B2C firms find that to effectively compete in a new country. They feel that the product and advertising must be changed due to legal, cultural or environmental reasons within that country. is necessary for them O dual extension dual adaptation O product extension, communication adaptation O product adaptation, communication extension