Answer To: In general terms objectives should meet SMART criteria and the e-text suggests typical KPI’s for...
Tanmoy answered on Aug 13 2022
SMART CRITERIA AND KPI’S FOR ADVERTISING ACTIVITIES
Table of Contents
Analysis 3
Answer 1 3
Answer 2 4
References 9
Analysis
Answer 1.
The ultimate objectives or goals of the Chobani’s oats-based yoghurt campaign was aimed towards the following:
1. Firstly, it was to create an awareness of the wide ranges of Chobani’s products which are recently been launched by the company. This will ultimately help to target the audiences with the new variety of products. The intention is to make the potential customers aware of the new ranges or variety of products and the essentials it actually offers to the customers. Thus, if the potential customers after purchase of the new variety of products gets satisfied, then they will purchase more of the same products which in turn will enhance the sales and profitability of the company in the future.
2. Secondly, the goal of the company is to create an interest with respect to the new ranges of products and motivate the target customers to purchase the products through trail and testing. Thus, it’s a process to pick the interests of the customers on the new products and urge them for trying the same.
3. Thirdly, the company wants to enhance the buying interest of the consumers for the new variety of Chobani’s products. This will enhance the purchasing power of the consumers with respect to Chobani’s products. Due to this reason, it’s the prospective customers who will buy more of the new product line, leading to more sales and huge profitability in the long-run.
4. Fourthly, Chobani wants to enhance their brand and create a loyal customer base. Also, the customer base will be both existing as well as the potential customers of the company. This will surge the number of brand users in the future.
Therefore, it can be stated that each of the goals is specific, quantifiable, achievable, quite relevant and is based upon specific amount of time. Thus, all these goals and objectives are actually based on SMART goals and hence are compatible with most of the aims set in the advertising campaigns. These aims are to enhance the awareness of the potential customers, increase their interest towards the new product ranges, set a clear intention and a reason to purchase the new range of products of Chobani and make them a loyal customer towards their new product or brand. Therefore, these objectives are states to be as the consciousness, benefits, intention and loyalty towards the products respectively.
Answer 2.
There are some specific objectives which can be set for the campaign of Febfast and hence their enhanced participation in the next year could be in the following manner:
1. For enhancing the awareness of the customers or the target audiences of Febfast with respect to the product and services.
2. For enhancing and generating the interests of the potential or target customers in the products and services delivered by Febfast company. Further, it will be also through encouraging the customers to signup for the products of Febfast.
3. To make more subscription and enhance the number of people who are taking part in the Febfast campaign in the next year.
4. Finally, for increasing the money for the purpose of donations and charities which is used for supporting and assisting the poor or disadvantaged youths of the society.
The SMART goals or objectives if applied then can be stated as follows:
S – Specific – through this process the company wants to increase the brand awareness among the target audiences and the potential customers.
M – Measurable – the company can measure the success of the campaign by conducting various types of surveys. There must be surveys made prior to the campaigns and post the campaigns are been held. Then the company will find the variances to decide the percentage of increase in the brand awareness with respect to the new products of the company.
A -Achievable – for this objective, the company can use various types of...