In each scenario, YOU are the manager. Please supply specific details in your answers; generalities may be appropriate but do not show comprehension of the text material. Assume this is going to...


In each scenario, YOU are the manager.


Please supply specific details in your answers; generalities may be appropriate but do not show comprehension of the text material.


Assume this is going to your manager and that you want this to look professional. This grade will depend largely on detail and your interpretation of text reference.


Case 1: Don Leslie


Don Leslie, age 50, closed his eyes, propped his feet up on his desk, and contemplated his future with Wexler Foods. He could hardly believe that he had just completed his 23rd year marketing various Wexler products. Don entered the military service after college. After four years in the service, Don worked in retail sales and attended the evening M.B.A. program at the University of Minnesota. He joined Wexler after graduation. His first posi­tion was in marketing research at corporate headquarters. He moved up to assistant brand manager and later to brand manager for a successful line of packaged dried fruits. Don's last promotion six years ago was to brand manager for Wexler's popular jams and jellies. The market share for the products had grown slowly but steadily while he was brand manager. Don was comfortable in his position and satisfied with his low six‑figure salary.


This morning, Don learned that one of his colleagues, Carol Marshall, was promoted to marketing vice‑president. Don and several other brand managers were candidates for the position. It was clear that he had been passed over in favor of Carolyn. This was the second time that Don missed a promotion. Perhaps his career had reached a plateau with Wexler Foods. Don tried to picture how this would affect his career aspirations and motivation.



Question


You are Don's manager. What do you propose to do with Don so that he will not become a motivation and performance problem? Please provide details and give specifics as to the steps you will take with Don.

May 17, 2022
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