In brief • The original Course Description listed a language translator as the context for the Report. That was a mistake, and this context has now been replaced with a high-tech backpack (refer below...

Running Head:INTRODUCTION TO MARKETING    1
INTRODUCTION TO MARKETING        3
INTRODUCTION TO MARKETING
ASSESSMENT TASK 2: MARKETING REPORT
Executive Summary
This report would address the marketing plan for the sales of high-tech backpack. Through this report, it will be shown how the high-tech bag backpack can be able to perform its business in the market. This backpack is induced with several features that will enhance the experience of the customers. The backpack makes substantial uses of the reusable solar battery. The solar battery will help in consuming energy to a lot extent. Moreover, the backpack also contains a Bluetooth speaker with 96 hours of playing time. These speakers will help the consumers in relieving boredom and enjoy every journey with soulful music. It contains portable chargers, USB ports, tracking devices and many other facilities that will increase the experience of a backpack for customers. With the help of various strategies, the product will be able to render the best quality of services to the customers. The aim of the product is to increase sales with considerable costs and target the correct amount of customers. The report has provided the necessary strategies and analysed the effectiveness of those strategies.
Table of Contents
Executive Summary    2
Introduction    4
1. Value Proposition for High-Tech Backpack    4
For (The Target Customer)    4
Who (Statement of Need or Opportunity)    5
Our (Name of Product or Service)    5
Is (Category of Product)    5
That (Statement of Benefit)    6
2. Impact of Macro-Environment on Marketing Strategy with Rationale    6
Macro Environment Factors    6
Analysis    7
6. Price Strategy    9
7. Place Strategy    11
8. Promotion Strategy    13
Social Media Marketing    13
Mail Order Promotional Strategy    13
Promotional Gifts    14
Conclusion    15
9. References    16
Introduction
Technology has become the part of everyone’s life. The inclusion of technology has made lives simpler and reduced the efforts of humans. Therefore, the innovative idea of inducing technology in a backpack is a breakthrough process. The backpack is extremely different from the other normal backpacks. Hence, the present report aims to create a substantial and effective market plan.
The below-stated market plan will judge the macro-environmental factors and determine the most conducive market platforms for the product. The various marketing strategies will be analysed in the report, as well. Based on the analysis of the external market, these strategies will be created. The effectiveness of those strategies will be analysed as well by judging the positive and negative impacts of the strategies.
1. Value Proposition for High-Tech Backpack
For (The Target Customer)
    The relevancy had been regarded as the term for the value proposition. The relevance of the value proposition is the genuineness of the products and then targets the customers of the company in regard of the good quality products. Here the significance of the work has been based upon the high tech backpack. The significance of the high tech backpack is 50%.
This high tech back backpack has been ingrained with various technologies such as the solar-powered battery pack (Payne, Frow & Eggert, 2017) and it all has been done only for the sake of the customers of the organisation and their retention process. There had been the presence of the built-in phone charter, 5 USB Sports and Tracking Device. Besides, all these had increased the value of the product in the market by 20%.
Who (Statement of Need or Opportunity)
    The quantified value had been the maintenance of the economical parameters of the high tech backpack. The economic parameters had been based on the amount of the benefits offered by it. It had been shown that customers had been getting help with the facility of the charger. There had been the 5USB ports, which can function multiply compared to other everyday backpacks (Baldassarre, Calabretta, Bocken & Jaskiewicz, 2017). Therefore, customers had been receiving better significant advantages, from it in a quick way. The economic value of the High backpack is 40%.
Our (Name of Product or Service)
The name of the product is a high tech backup with five USB ports, which has the capability to function multiply as compared to the regular backups. The High tech backpack had many relevant features, which had been influential in the current scenario. There had been many reasons for the high stages of the bag. In the present system, there has been a considerable amount of expenses involved in buying the technological thing separately. Therefore, a pack ordained with technical factors can be of help for the customers and companies would get their benefit.
Is (Category of Product)
There had been numerous benefits provided by this high tech backpack. This backpack offers an ease of charging things up. It has a sort of entertainment. It had a styles antitheft design, which can be alluring to the customers (Baumann, Le Meunier-FitzHugh & Wilson, 2017). There had been a number of compartments for storing things. There had been tracking devices for the stuff if it got lost.
That (Statement of Benefit)
This high tech backpack had considerable expenses involved in it. The initial charges had been ranging from the $10000-$300000. There had been high tech backpacks also for the kids. It had been going from $3000-$6000. Therefore, it can be seen that the cost of the high tech backpacks had been much higher compared to other products. However, the beneficial points are not very less for this product. The main issue is there are so many products available at market for the charge backup. However, the issues are at present there is no backup that is with five multiple separate USBs. Hence, in this regard, this product is beneficial, as compared to the high price range.
2. Impact of Macro-Environment on Marketing Strategy with Rationale
Macro Environment Factors
    Economic Factors
    It has been seen that the market condition of the high tech backpack is higher. The rate of interests is 30%. It had been widely used by the United States. Therefore, the revenue is 10%. The economy of US is one of the best economies as compared to a developing country. The economy of US is the world’s largest economy on the ground of the nominal GDP and as per the PPP, which is Purchasing Power Parity; it has in the second position. The GDP of US has been the eight highest in the world, as per the per capita GDP. Hence, the price that has been enforced for the high tech backup can be estimated as affordable in the US.
    Demographic Factors
    The demography has been divided into kids and the middle-aged men and women. The middle-aged men and women had been using these high tech backpacks for business calculations (Chen, Dong & Ren, 2017). Kids also use for playing video games.
    Technological Factors
    The technological opportunities for the production of the high backpack are the digital transformation system, cloud systems. It had even made the use of the Information service systems. The techniques had been needed for the mechanisation.
    Physical Forces
    The high tech backpack needed to be managed well. It had high chances of being damaged in the summer for the attack of the fungus and the bacteria.
    Legal Forces
    The High Tech Backpack production had been following the legislature and its principles for its distribution.
    Social Forces
    This factor highlights how the society and its aspects had been accepting the high tech backpack (Paparoidamis, Tran, Leonidou & Zeriti, 2019). The social forces determine how, the high backpack had a massive impact on the companies.
Analysis
First, it has been seen that economic factors will have the most decisive influence on the marketing strategy. It had been observed that if there had been an increase in economic factors, then there would have been an increase in...