IMSCO began manufacturing and distributing electrical brooms to industrial customers 43 years ago. Mr. Bretting, president of IMSCO, has been toying with the idea of using IMSCO’s manufacturing and...

IMSCO began manufacturing and distributing electrical brooms to industrial customers 43 years ago. Mr. Bretting, president of IMSCO, has been toying with the idea of using IMSCO’s manufacturing and distribution expertise to begin making and selling consumer products. He has already decided that he cannot sell any of his current products to consumers. Also, if IMSCO is going to go to the trouble of developing consumer markets, Mr. Bretting feels very strongly that their first product should be something innovative that will help establish their reputation.

He thinks that the expertise required to develop a new product exists within the company, but no one has any real experience in organizing or managing such a project. Fortunately, Mr. Bretting is familiar with a local consulting firm that has a good reputation and track record of leading companies through projects such as this, so he contacted them.

(Meredith & Mantel, 2010:570)



Regenesys Business Management 4

Assuming you are Mr. Bretting.

Develop a project scope for the consultancy to include the following:

1.1 Cover letter (Include all relevant information. It should be addressed to the person or organisation that will approve this project)

(1)

1.2 Project scope cover page (include all relevant information).

(2)

1.3 Contents page (with corresponding page numbers).

(2)

1.4 Executive summary (summarise the key issues covered in your proposal in one page).

(2)

1.5 Introduction (purpose and outline of the project scope).

(3)

1.6 Background to the project (how you identified this project, and brief background information about your organisation, your capacity and experience to manage the proposed project. You should also include relevant appendixes).

(10)

1.7 Importance of the project (Why is this project important and who will it benefit? You should attach your stakeholder analysis as an appendix).

(10)

1.8 Project description (Explain the scope of your project. Explain what it is about, where the project will be implemented, when it will be implemented, who are the key role players in implementation? How do you intend implementing the project?).

(15)

1.9 SMART objectives for the project.

(5)

1.10 Action plan (minimum 10 actions) and Gantt chart (your action plan should include relevant columns, e.g. activities, person responsible, timeframes, resources required, indicator of success, assumptions or risks). Indicate your critical path on the Gantt chart. What is the duration of the project?

(