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GLOBAL BUSINESS –
DRAFT WORK
Table of Contents
Executive Summary    5
Introduction    6
Company Review    6
Background of company    6
Current Operations    7
Future Demand    7
Market Analysis    7
Market Trends / Industry Outlook    8
Critical Success Factors    8
Market Attractiveness    8
Problems and Opportunities Statement:    9
Market Growth    9
Increase Exposure in Market    9
Conclusion    12
Reference List    13
Appendix    14
Executive Summary
Technology company Apple Inc. has a wide range of products including telephones, computers, tablets and wearable devices as well as television sets. Performance products that look good and provide reassurance of quality appeal to Apple's customers. A computer software and hardware company, Apple Inc. was founded in 1976 by Steve Jobs. To better serve its clients, Apple has expanded its product line to include various technology products, as well as an extensive network of retail stores. As a result of intense competition, Apple's customers have a lot of bargaining. Innovation and pricing must constantly be one step ahead of the competition. Hardware and software are both provided by Apple in all of their products, which sets them apart from In addition, they aim to make their designs basic and easy to use, as well as linked and When it comes to Apple Inc.'s performance relative to their industry, we'll be looking at In this article, we will compare Apple's performance to that of its main competitors, Samsung, Google and Microsoft. We'll make suggestions on how Apple could be more successful and  take a closer look at a few of the ethical conundrums, to evaluate whether they're on a profitable, sustainable future, we will also examine Apple's strategic plans, market trends and other details. 
Introduction
Apple ranks number 1 according to the Forbes reports. It has a brand value of $241.2 B and 17%1 year value change rate. In the technology industry it has a brand revenue of $206.2B (Forbes, 2021). It is a multinational corporation headquartered in California. The primary business of the firm is to create, manufacture, and market gadgets, computer software, and internet providers. The firm is a global multinational technology company that sells hardware goods online. Apple Inc. also manufactures and sells cellular technology, digital game consoles, portable laptop, computers and other media devices. Apple's target market includes educational institutions, general consumers, professionals, company owners, and government customers. Apple is presently controlling the worldwide market and has transformed itself into the world leader in smartwatches. As Apple enters the worldwide market, it must take into account the culture of the country it is entering, as well as the legal and regulatory hurdles, as well as foreign government consideration As a result, Apple's approach to worldwide marketing is more standardization-based.
Company Background
Company Review
In addition to retail shops, online stores, and direct sales personnel, Apple Inc. distributes its goods through cellular network providers, distributors, and retailers as well as value-added resellers and third-party value A range of third-party Apple compatible items are also available through the company's retail and online sites, including application software and different accessories. In addition to consumers, Apple offers its products to small and midsized companies, as well as education, enterprise, and government clients (Ji et al., 2018).
Background of company
Computer firm Apple was founded in April 1976. Apple has become a highly tough firm to work for over the past decade, as the company's specialists are extremely knowledgeable about computers. It was Apple's iPod that broke the barrier in 2001, and it went on to become a dominant force in the music As of 2007, Apple entered the phone business with the iPhone. His presentation on Apple's media event was inspiring and revolutionary. Given the superstar's image, its status and health as CEO of Apple attributed how investors value Apple.
Current Operations
Located in California, Apple Inc. was founded in 1977. Famous for its size and income, Apple is a household name There was a global revenue of $265 billion for the fiscal In terms of revenue and cellphone sales, Apple ranks third in the world behind Samsung and Huawei.
Global Market Analysis
Future Demand
The IOS system (previously known as "IPhone OS system") is Apple's mobile operating system, which is well-known. After the success of the Ipod and IPad launch systems, additional Apple products such as the Apple TV (now called Apple TV+), as well Smartwatches conceived, manufactured, and sold by Apple Inc. provide functions that assist us measure body-fitness and body health status, such as heart rate monitoring. Currently, the appliances industry is very competitive due to the number of newcomers. If customers just saw the wristwatch as an accessory for their smartphones, they may not be ready to spend a lot of money. In spite of this, the market prediction for electronics is positive, and Apple must continually come up with new ideas in order to ensure that "Apple" remains the technological leader in the present and in the future (Otte, 2017).
Market Analysis
Products, People, Price, Placement, Promotion, and Personality make up Apple's marketing mix.
Product/ Service
Products are items that are manufactured and made accessible to fill in a market gap. Potential consumers have a need or desire for a concrete product or an intangible service. In this case, it's important to recognise the demand and meet it by supplying the specific item in question Accordingly, Apple replied by delivering a wide range of technological goods including personal computers, servers, iPods/iPhones, Wi-Fi-enabled stations and other accessories as well as software development services, iTunes, and other peripherals. Detailed information on all of the items, including their major characteristics, will be included later in the study.
People
People include the company's target market. When it comes to addressing the requirements of a possible target...