Imagine yourself as the CEO of a company in an industry that interests you. Identify the major trends in the general environment of that firm, analyze the impact of those trends on the firm, and...

By the virtue of this assignment, I imagine myself as the CEO of PepsiCo that operate in Food and Beverages Market. PepsiCo is a well-known organisation having a strong heritage for more than seven decades reaching out to its audience as favourite soda and chips brand. However, consumer of the brand is continuously evolving and a leader I strongly believe that organisation needs to evolve with the market. PepsiCo is the world-famous brand that operates in Food and Beverage Industry. This industry is facing unprecedented changes in the business where customer is changing, their eating patterns are evolving, market is undergoing huge pace of changes yet there are no...