Imagine that you are working as a public relations ocer for Cityville City Council, dealing with media liaison and other public relations issues regarding the granting of a tender to build a new shopping centre in Cityville. Consider the following potential ethical issues and prepare 200-word responses to each:
a A prominent journalist has requested advance notice of the successful tenderer, with a promise to provide favourable coverage of the Council’s choice.
b A senior executive at one of the companies involved in the tendering process has been trying to ‑nd out the outcome of the company’s application by ringing a junior member of the public relations sta.
c An elected Council ocial has been trying to get you to play down important information about an environmental impact statement connected with the development. The statement raises concerns about the survival of a rare species of lizard that could be wiped out by the shopping centre.
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