` Imagine that you are the sales manager of a large luxury auto dealer. What sort of data would be useful to you in order to contact potential new car customers and invite them to visit your...

` Imagine that you are the sales manager of a large luxury auto dealer. What sort of data would be useful to you in order to contact potential new car customers and invite them to visit your dealership? Where might you get such data? What sort of BI tools might you need to make sense of this data? What is the difference between OLAP analysis and drill-down analysis? Provide an example of the effective use of each technique