Imagine that you are a member of a marketing team for a vending machine company that is trying to...

Question

Imagine that you are a member of a marketing team for a vending machine company that is trying to decide which products to stock on a college campus. For this assignment option, design a web-based questionnaire to gain critical information from your target audience:

Design a 10-question survey through a web-based program that will help you answer this research question. Be sure to apply the “Strategies for Surveys” from your textbook, including an engaging introduction that provides appropriate information and a well-constructed set of questions.

Send your classmates, friends, co-workers, and/or relatives the link to your survey so they can complete it.

After reviewing the results, consider how you would interpret the data you have gathered:

What conclusions might you draw from this data?

What additional resources or questions would you want to explore having looked at this data?

What new connections or possibilities are revealed by these results?

After reviewing the results, also consider the survey design and writing process:

As you looked at examples of surveys prior to creating your survey, what differences did you notice?

Now that you have reviewed the results, would you make any changes to your survey to improve its design and the quality of feedback/data?

Based on the results gathered, what changes would you make to your survey with regard to wording or questions asked?

Assignment requirements:

Prepare a 3-4 page report for the head of the marketing department of XYZ Vending Company stating your survey results, conclusions, further areas of research, and any changes to the questionnaire you would recommend before distributing it to the larger student population.

Remember to include the title and reference pages, as well as a link to the survey you created.

Support your findings with research from at least three scholarly sources.

Sudipta · Accepted Answer

2
MARKET SURVEY REPORT
Table of Contents
Introduction	3
Data collection method	3
Findings	3
Interpretation of the findings	8
Differences with assumptions	9
Conclusion	10
Recommendations	10
References	11
Appendix: Questionnaire	12
Introduction
‘XYZ Vending Company’ is planning to install a new vending machine in a college campus. The company wants to maintain the vending machine in such a way so that stock of each product gets cleared as soon as possible. A market survey has been conducted to identify various products, people would like to buy from a vending machine. This is a report in which outcomes from market survey has been analyzed. Based on the analysis, further recommendation has been provided to management team of XYZ Vending company. 
Data collection method
Primary data has been collected for this study. The researcher has developed a questionnaire having 10 closed-ended questions. SurveyMonkey has been used to develop the questionnaire. That questionnaire has been distributed to 14 respondents to collect information.
Findings
Please refer to appendix for the survey link. Results from the survey is presented in the following part. 
Figure 1: Question 1
Figure 2: Question 2
Figure 3: Question 3
Figure 4: Question 4
Figure 5: Question 5
Figure 6: Question 6
Figure 7: Question 7
Figure 8: Question 8
Figure 9: Question 9
Figure 10: Question 10
Interpretation of the findings
· Conclusion from findings
Out of total respondents, 64.29% respondents belong to the age group of 18 to 24 years. While asking about opinion on buying different products it is found 71.43% respondents stated they would like to buy Candies from vending machine. At the same time, 50% respondents do not want to buy cookies from vending machine.

Imagine that you are a member of a marketing team for a vending machine company that is trying to decide which products to stock on a college campus. For this assignment option, design a web-based...

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