Imagine that you are a brand manager for a new product. Which type of co-creation would you feel most comfortable with?  Think about how you would leverage social media to co-create. What advantages...

Imagine that you are a brand manager for a new product. Which type of co-creation would you feel most comfortable with?

 Think about how you would leverage social media to co-create. What advantages and disadvantages does large-scale co-creation have?