Answer To: Equity Research Report Overview For the equity research report, you will put yourself in the shoes...
Shakeel answered on Jul 24 2021
Equity report
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Executive Summary
Analyst Name
Company Amazon Inc
Price on report date $3,656 on 24th July 2021
Forecast horizon 5 years
Recommendation Sell
Targeted forecasted price $97.91
Highlights
· A renowned name in e-commerce Industry that is leader in online shopping platform.
· Amazon also provides cloud computing, video streaming facility, electronic version of millions of books, online games and low end products like USB cables.
· As per Forbes 2020 Most valuable brand list, Amazon stands at 4th position after Microsoft with brand revenue of $265.50 Billion
· Amazon provides its services in to almost all of the major countries in Central Asia, Europe, America and South Asia.
Summary of Analysis
· In the last one year, the 52-week low price is $2,871 and the 52 week high price is $3773. Therefore one-year price range of $902 is observed.
· Consistent profitability, liquidity, efficiency and insolvency position over past four years. Profitability is the major factor in determining the ROE
· Trend analysis shows 30% growth in sales and 90% growth in Income Y-o-Y.
· Almost 25% of total risks to Amazon is related to ‘Finance & Corporate’ and ‘Legal & Regulatory’. 17% of risks are related to ‘production’ followed by 13% to ‘Tech & Innovation’ and ‘Ability to sell’ each and 8% to ‘Macro & Politics’
· Cost of equity is calculated at 20.98%.
· One stage FCFE model yields the fair price of Amazon at $97.91
Qualitative Analysis
Section 1: Company’s profile
Amazon.com, Inc. is US based online shopping company from the e-commerce industry. A long varieties of products like apparels, electric and electronic products, home appliances, tools and engineering instruments etc are sold on its website. Apart from it, Amazon also provides video streaming facility, cloud computing, online games and books in electronic. Amazon was established in 1994 by Jeff Bezos. According to statista (2020), Amazon is world’s largest company by revenue and 2nd largest private company in US in providing employment. Amazon stands as 4th most valuable brand in the world with brand value of $265.50 billion after Microsoft. In almost 184 countries, Amazon provides its services including Europe, America, South Asia and Central Asia. Company has huge network of transportation to transit the goods both domestically and internationally. There are almost 40 subsidiaries operated under the brand of Amazon. Some of the prominent subsidiaries are Amazon prime, Goodreads, Amazon Maritime, Annapurna, Junglee, Navigators, Audible.com etc. Amazon has been operating in very competitive market where continuous advancement in technology and frequent change in consumers’ taste have always pose a big threat to the players. However, Amazon has always faced the challenges diligently and performed better than its competitors.
The key statistics of Amazon Inc as one Dec 2020 is given in table 1 below–
Table 1: Key Statistics
Market Cap
1.65 Trillion
Enterprise value
1.66 Trillion
Trailing P/E
126.72
Price to book ratio
22.40
Net profit margin
4.10%
Return on Assets
4.65%
Return on Equity
20.79%
Revenue
321.78 Billion
Net Income
13.18 Billion
EPS
26.04
Total cash
71.39 Billion
Total Debt
91.40 Billion
Debt Equity ratio
123.97
Beta
1.33
Shares Outstanding
500.89 Million
Dividend payout ratio
0.00%
Source: finance.yahoo.com
Section 2: Industry overview
Due to diversified nature of business, the competition to the Amazon is from various Industries such as book, music, video, business services, entertainment, marketing and advertisement, online printing services, commercial printing, copy centres and retailing. Retail Industry is highly competitive industry and some of the major competitors of Amazon are Wal-Mart, EBay and Barnes & Noble.
The competitors of Amazon pose the threat to Amazon in different ways. For example, Wal-Mart is popularized as one-stop shop and in the same way, Amazon through Amazon.com provides all the consumers needs at one online place. Both companies offer variety of products to the customers at lowest available price. Apart from stores, Wal-Mart has its own website where such products are available that are generally not available at stores. On the other hand, Amazon provides almost all kinds of products at its online store. In terms of traffic density, Amazon attracts very large volume of customers every year. In an estimate, approx. 65 million customers visit the amazon.com every year.
EBay is another competitor of Amazon that provides online shopping experience and consumer can order and get the products at their door step. However, Amazon has competitive advantage over the EBay in terms of single point payment system. It means, the third party sellers don’t need to maintain their separate account but Amazon handle all the payments. Hence, it becomes easier for the customers to pay or refund back directly from the Amazon rather than to go to seller.
Barnes and Noble is US’s largest bookseller with 1,355 bookstores across 50 states. Apart from physical bookstores, company has also online book store called barnesandnobel.com. In an estimate, around 1 million book titles are available with Barnes and Nobles. Company has also collection of music, videos, entertainment retail, publishing and internet retail. Despite of low product and service portfolio, Barnes and Nobles poses a big challenge to the Amazon in book, music and media segment. Retail Industry is highly competitive industry and new technologies and expenditure pattern of consumers have made the retail industry more competitive and challenging. However, a good growth has also been observed in the industry in past couple of years.
Section 3: SWOT Analysis
Strength
Brand Name – Amazon is world’s reputed brand that has presence in most of the developed and developing countries. Its brand reflects quality, best pricing and prompt service and therefore, the brand value is one the biggest strength of Amazon.
Customer centric – Amazon has always been taken care of customers’ value and therefore, the Amazon is regarded as the best customer centric company in retail sector.
Cost leadership – By the strategic alliances with different companies, Amazon has best differentiated itself to deliver the best service at lowest cost. Low inventory replenishment time and strong value chain make the Amazon a leader in cost management.
Efficient delivery network – Amazon has a vast and efficient delivery network that immensely helps to serve the customer on time. Amazon fulfilment centres with strategic partners make the delivery cost free at some geographical locations.
Weaknesses
High leverage position – Amazon has always been high leverage ratio. It means, the the total liabilities against the total assets have always been more than 70% which makes the company difficult to properly manage the working capital and raising the fund through debt.
Loss of competitive advantages – Amazon has started its journey as an online book stor and then expanded to several items from electric & electronics to home décor to general utilities. Thus, Amazon has lost its competitive advantage over other competitors and therefore, the profit margin gets lower with time.
Cases of compromise with quality – There are few instances when the product and services of products are either proved to be fake o lower quality. Even the cases of fake ratings and reviews on the products have also been explored in past. Such activities have diminished the brand of Amazon.
Opportunities
New markets – Amazon has strong presence in developed countries and has expanded well in developing countries of Asia. However, a lot of developed markets are still untouched where Amazon can expand its business. market of African countries are another big opportunity for the Amazon.
Physical stores – Amazon provide its services and delivers the goods through online platform or mobile app, although there is no exclusive physical stores are available right now and hence, it’s a good opportunity for Amazon to expand there.
Threat
Large number of competitors - The competitiveness of retail industry is very high. Wal-Mart, Boots Plc, Netflix are some of the major market players that provide high quality online service at cheaper cost. They pose a big threat to the amazon where the switching cost of customer is very low.
Cybercrime – The cases of data theft and cybercrime are on rampage and therefore, it is a big challenge to the Amazon to protect the data of millions of customers on their personal information and card information
Government regulation – Since Amazon has been rapidly expanding its services to new markets and therefore, the different government regulations at different countries for FDI and online services make the situation tougher for Amazon to penetrate new markets.
Section 4: Management
Executive leaders
· Jeffrey P. Bezos – Founder and executive chair of Amazon
· Andy Jassy – President and Chief Executive Officer
· Brian T. Olsavsky – Senior Vice President and Chief Financial officer
· David H. Clark – Chief Executive Officer, Worldwide consumer
· Shelly L. Reynolds – Vice President, Worldwide controller
· Adam P. Selipsky – Chief Executive Officer, Amazon Web Services
· David A. Zapolsky – Senior Vice President, General Counsel and Secretary
Major owners and compensation
Following table shows the compensation structure of major owners of Amazon –
Name and Position Title
Cash
Equity
Others
Total compensation
Jeffrey P. Bezos
$81,840
$0
$16,00,000
$16,81,840
Chief Executive Officer, Director
Andrew R. Jassy
$1,75,000
$3,56,39,068
$34,381
$3,58,48,449
CEO, Amazon Web services
Brian T. Olsavsky
$1,60,000
$1,70,10,985
$3,200
$1,71,74,185
SVP and Chief Financial officer
David A. Zapolsky
$1,60,000
$1,70,10,985
$3,200
$1,71,74,185
SVP, General Counsel and Secretary
David H. Clark
$1,60,000
$4,61,21,888
$6,783
$4,62,88,671
CEO, Worldwide Consumer
Source: http://1.salary.com
Leadership Background
Jeffrey P. Bezos
He is executive chairman and founder of Amazon Inc. He established the Amazon in 1994 as a most customer centric company in online retail industry and with the presence in 190 countries worldwide, the Amazon has become the most reputed business and the Bezos has become the world’s richest person on earth. In 2000, Bezos founded the Blue origin, an aerospace manufacturer company and then, in 2013, he purchased “The...