If you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if...

Extracted text: If you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. This is an example of * Humor appeal Fear appeal Rationality appeal Emotions appeal