If nonfinancial measures are both more timely and more specific than financial measures, why do firms use financial measures at all? ( Hint: Consider whether a manager should implement a decision that...

If nonfinancial measures are both more timely and more specific than financial measures, why do firms use financial measures at all? (Hint:
Consider whether a manager should implement a decision that increases one nonfinancial measure but decreases another nonfinancial measure. For example, decreasing the mean time per call handled increases the efficiency of customer support staff but potentially decreases service quality and customer satisfaction.)