Identify the functions of text and image in a magazine advertisement using both Halliday’s and Jakobson’s theories. To do this, simply ask: which aspects of the text and the visuals have an ideational...

Identify the functions of text and image in a magazine advertisement using both Halliday’s and Jakobson’s theories. To do this, simply ask: which aspects of the text and the visuals have an ideational function, which an interpersonal function, and so on. Which of the two theories brings out best what the ad is trying to do, and why?