Identify the consumer demographics for Cunard, Disney, and Crystal cruises, as well as the USPs for each cruise line. You'll also use this research as the basis for two future assignments. For some...

The University of Queensland
1
MANAGEMENT
2
MANAGEMENT
Segmentation
Individual
Lecturer:
Student Submitting:
Due Date 20/02/2022
1.0 Data Analysis
While analysing the data we can able to understand the interest and preference of the customers towards different groups. Customers select the product on the basis of price, quality and other related factors. It is the duty of the marketers to use the technique of segmentation for attracting the customers in an effective way. From the data it is clear that most of the customers are interested to use new product and they are not giving more importance to features of the product
· Income of the customer matters when they try to purchase premium products
· Interest of customers are different and some customers take too much time for selecting a product
· Compared to individual customers, young couples are interested to use high quality products
2.0 Segmentation Scheme
Apple I-Phone X
    Psychological Variable
    Demographic
    Demographics
    Psychographic
    High...