Identify several campaign messages. a. From the perspective of social marketing, what are the “costs” and rewards of the recommended behavior in each message? b. Analyze how the messages reflect...

Identify several campaign messages.

a. From the perspective of social marketing, what are the “costs” and rewards of the recommended behavior in each message?

b. Analyze how the messages reflect components of the following theories: health belief model, social cognitive theory, theory of planned behavior, and transtheoretical model.

c. Analyze the same messages from the critical-cultural perspective. Do they seem culturally inclusive and sensitive? What role do issues such as power, control, identity, and social consciousness play? Do the messages seem to build collective efficacy and/or community capacity? If so, how? How might you reframe these messages to reflect the goals and realities of a community with which you identify?